Big Data is Better Data and Better Data Solves Traffic Problems

SEATTLE, Oct. 25, 2013, 6:50 a.m.

Northbound I-5 at Boeing Field in Seattle, a huge 10-car pileup closed all lanes of the main interstate into Seattle, 30 people are treated at the scene, some leave in aid cars.



The Twitterverse was on fire.

The twitterverse was on fire.


The State DOT delivered timely updates.

The State DOT delivered timely updates.


But time isn’t measured in miles, it’s measured in minutes.

What was missing? Data-driven “TIMELY” advice.



So drivers were stuck in this mess.

Traffic Snapshot


Needing to know the quickest route from here to there.

INRIX Traffic App


Traffic engineers like Mike Whitaker for the City of Bellevue, Washington can take it from here.

So, next time you’re stuck in a situation like this…

So, if you are stuck in a situation like this...


Use real-time traffic information services in your car or on your phone.

INRIX Traffic


It will make all the difference for you…

To take the road less traveled. It WILL make all the difference. For you,


And traffic engineers like Mike.

And traffic engineers like Mike!


Big data is better data and better data solves traffic problems.


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